An Introduction To Starting A Blog: For Dummies

So, you want to start a blog. You’ve come to the right place – after all, you’ve landed on my blog…duh. I used to be like you. I used to think about starting a blog all the time, but it took me about a year to actually take the plunge and do it. Starting a blog might seem scary and complicated, but it doesn’t need to be. Here’s an introduction to starting a blog: for dummies:

Figure Out Your Focus

Figuring out a focus for your blog is the best way to get started. It should be something you’re passionate about. For me, I just love health, fitness, beauty, and all that jazz. When you’re passionate about what you’re blogging about, it’ll shine through. Don’t do something just because everybody else is doing it, or because you think you’ll get free stuff! You could have a blog on a couple of subjects, or focus on just one thing. It’s up to you – there are pros and cons to each option. Just make sure it suits you! You could always branch out later on if you wanted to.

Find A Platform You Like

Find a platform you like, that you feel comfortable blogging on. Lots of people who are just starting out choose ‘free’ blogging platforms, but there can be downsides to this. For instance, you can’t take part in affiliate programs. I use WordPress, so of course I recommend WordPress. If you choose a platform like WordPress, you’ll need to make sure you find suitable hosting too. Also, don’t forget to make sure your desired domain name is available for you to use. It’ll cost you a small amount of money per year for your hosting and domain name, but in turn you can get more opportunities. Copify’s guide to starting a blog can give your more details on cost!

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Come Up With A Catchy, Unique Name

Having a catchy and unique blog name is a must. Nothing annoys me more than sheepy names that every other blogger has. E.g, ‘The Blonde…’ something or other, or even, ‘Insert Sweet Treat and Tasty Beverage Here’. They’re all well and good, but they’ve been done now. Stop. Think of something else. Get creative. You might not like mine, but I’ve never found another like it. It’ll make you all the more memorable! Usually, it’s a good idea to make sure your blog name and domain name are similar, if not the same. Make sure a domain name is free before setting your heart on something.

Make Your Blog Look Good

Now, looks aren’t everything. We’ve (hopefully) had that drilled into us from a young age. However, a good looking blog can take you places. You don’t have to get super fancy. You could even make it look a bit rubbish on purpose, like me (it’s supposed to be like this I swear). Whatever you do, make sure it suits your personality and image. Branding yourself and your blog is a good way to get something out of this hobby. Make sure it’s easy to read and the navigation is simple too. You can teach yourself how to do this, as there are an abundance of tutorials online. If you CBA, then feel free to pay somebody to do it for you. It might seem lazy, but you’ll likely be happier with the result.

Post Unique Content Regularly

There are no rules when it comes to posting your content. If you want to post something once a week or once a month, then suit yourself. But, if you want to build up lots of followers, you should post regularly. Commit to 2, maybe 3 posts a week at first. You can always add more later. I like to think that quality trumps quantity, though. Don’t just churn out any old rubbish – make sure it’s your best work! This is your chance to show off your personality and tell the world what you think. Also, make sure it’s unique. Copying content from other blogs and bloggers is not cool.

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Build Up Your Following

Building up your following takes time, so be patient. You can build up a following by following other blogs you like, and commenting on them. Connecting with other bloggers, making other social media pages and going to meetups is good ideas too. Hey, if you really want to take your blog seriously, make yourself a business card! Don’t buy your followers. It’ll be so obvious when you have a teeny tiny amount of engagement and thousands of people following you. Do it the honest way and take your time!

Making Money And Getting Free Stuff

Eventually, you might be able to make some money and get some free stuff out of your blog. Just don’t expect this right away. You’ll need to build up a following and impress a few brands before you get to do this. This is why starting a blog just for money/free stuff and not for the love of it is a bad idea!

Now you’ve got no excuse – go make that blog you’ve been thinking about!

Amie Scott

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